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iPoint Research Privacy Policy

Your privacy is extremely important to us and in line with the UK Data Protection Act 2018 the UK's implementation of General Data Protection Regulation (GDPR) introduced in May 2018. The below sets out clearly the data that we collect, why we collect this information, who and how we share this as well as your rights in relation to the data we process


iPoint Research Ltd collect personal data using the following methods

  • Through paper forms you have completed
  • Via our website including when you register for an account or sign up for marketing communications from us
  • Through emails and text messages you send to us, or that we send to you
  • During our conversations with you, whether in person or on the phone. We record our telephone conversations with you
  • Through your use of community forums in which we participate
  • Via messages you send to us directly through social media
  • Using information about you from other organisations where you have given consent for them to share information they have about you with us or, with organisations like us, and where other organisations can lawfully share information on you with us
  • Information collected independently by online advertising networks (like Linkedin, Facebook, Google etc) through which we place advertisements or project placements.


We collect all or some of the following personal data

  • Personal data when you register through our website e.g. your name, postcode, occupation, age and gender. This helps us to send you details about market research projects we feel are relevant to you
  • ‘Sensitive’ personal data. Due to the nature of some market research projects we may need to process ‘sensitive’ personal data about you. By this we mean personal data such as your racial or ethnic origin, religious beliefs or beliefs of a similar nature, your physical or mental health, trade union membership or sexual life. We would always tell you the reason for asking these questions before we asked them. Your participation is always optional
  • Other personal data that we require to fulfil the quotas for some market research projects e.g. whether you have children
  • Usernames and any other unique identification numbers we issue to you or that you use to access our website
  • Information on what you view, click on and access through our websites. This information may also include where you came to our site from, and where you went when you left it. We also track how often you visit and use our websites. We do this via website cookies
  • Technical information about the devices you use to access our websites. We collect each device’s unique identifying codes (ie IP Addresses) device model, device name, operating system and version, web browser and version and geographic location
  • The time, date, location and topic of any market research you carry out


We use the personal data we collect about you for our legitimate interests which include some or all of the following

  • To send you links to invite you to carry out market research for third parties if you have signed up through
  • To put you forward to participate in market research you wish to take part in that is conducted by third parties
  • If you register to take part in our online survey panel your email address, age and gender will be sent to our online survey partners so that you can receive the surveys
  • To provide you with our website – this requires a certain amount of technical information to work efficiently
  • To make sure you get the incentives you’re promised
  • To make a contract with you
  • To contact you from time to time regarding things you’ve told us you want to hear about – such as new surveys, focus groups, interviews and other research opportunities
  • To reply to and deal with any questions, suggestions, issues, complaints or disputes you or our clients have contacted us about. We may share your data, including our recorded telephone conversations, with our clients to respond to a dispute or complaint that you or they raise about how we carried out the market research on their behalf
  • To respond to any social media posts or other public comments you might make, whether they are directly to us or about us, our websites, services or other activities
  • To protect you and our business from any potentially criminal behaviour, including fraud
  • To power our security measures and services so you can safely access our website. It also lets us do things such as recognise your username and password, as well as reset them if you happen to forget what they are
  • For internal monitoring and training purposes to check and improve the way we handle our communications with you
  • For recruitment purposes if you have applied for a position with us including to contact you to discuss a role with us and to assess your suitability
  • To tell you about any changes to our services and website. For example, if we change our terms and conditions or this privacy policy
  • To help us maintain administrative and statutory records about our business so we can better understand who we’ve recruited


We recruit individuals to participate in market research on behalf of third parties. We therefore can’t run our business or provide many of the services and incentives you receive from us without sharing your information with other people and organisations from time to time.

Your information may be shared with:

  • Third party companies who have commissioned market research that you take part in. We may share your name, contact details and your responses to the market research; Rewards companies which you have signed up to in order for you to receive the incentives we may offer if you complete market research with us. (We may share your name and email address. They may keep this information)
  • Any new business partners we may have over time, for example, in the event of a joint venture, reorganisation, business merger or sale that affects us
  • Our professional advisors including our lawyers and technology consultants when they need it to give us their professional advice
  • The police, local authorities, Her Majesty’s Revenue and Customs (HMRC), the courts and any other government authority if they ask us to do so (but only if it is lawful)
  • Other people who make a ‘subject access request’, where we are allowed to provide your personal data by law.


Any social media posts or comments you send to us (on our Facebook page, for instance) will be shared under the terms of the relevant social media platform (e.g. Facebook or Twitter) on which they’re written and could be made public. Other people, not us, control these platforms. We’re not responsible for this kind of sharing. So before you make any such remarks or observations, you should review the terms and conditions and privacy policies of the social media platforms you use. That way you’ll understand how they will use your information, what information relating to you they will place in the public domain and how you can stop them from doing so if you’re unhappy about it.

It’s worth remembering too that any blog, review, or other posts or comments you make about us, our products and services on any of our blogs, reviews or user community services will be shared with all other members of that service and the public at large.

You should take extra care to ensure that any comments you make on these services are not offensive, insulting or defamatory. Ultimately, you are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.


Although we’re based in the UK we recruit participants on behalf of clients around the world. If you take part in market research for a client who is not located within the EU we will ask your consent before any personal data is transferred.


If you register through our database we will keep the personal data you share until you tell us not to.

When we collect any other personal data for a specific market research projects, or you take part in a market research project and you aren’t registered on our database, you will be told what the retention and deletion policy on personal data is for that project.


You have various rights about the processing of your personal data

  • The right to be informed. You have the right to be informed about the collection and use of your personal data. We do this through this privacy policy. If there is a requirement for any additional data protection information we will advise you of this when we speak to you
  • The right of access. You have the right to access your data and any supplementary information. If you have registered through the website you can log in, view or amend the data that you have disclosed to us at any time. You can request details of the personal data we have about you by submitting a subject access request in writing to This email address is being protected from spambots. You need JavaScript enabled to view it. Certain exemptions and conditions apply to this right
  • The right to rectification. If you think that any data we hold about you is incorrect you can request either verbally or in writing for it to be rectified
  • The right to be forgotten. You have the right to have your personal data erased if the personal data is no longer necessary for the purpose which it was originally collected or processed for. If you originally gave consent for your data to be held you can withdraw consent. We reserve the right not to comply with any enquiries or requests we receive about the information we collect, where we may lawfully do so. For example, if we have reason to believe that a request is malicious, technically impossible, involves disproportionate effort or could be harmful to others
  • The right to object. You have the right to object to the processing of your personal data
  • The right to restrict processing. You can request the restriction or suppression of your personal data under certain circumstances.

Should you need to get in touch with us for any reason in relation to data privacy please send you enquiry by email to This email address is being protected from spambots. You need JavaScript enabled to view it. 

For your security please ensure that your request includes the following information so that we may verify that the request is valid:

Your Full Name:

Telephone Number Registered:

Home Postcode:

Date of Birth:

Please note that unless we are able to verify the validity of your request we may request that you forward two forms of ID and proof of address to assure that you are entitled to view, amend or remove data that is held.   If this is required we will provide a secure upload link to provide these documents. DO NOT EMAIL THESE SENSITIVE DOCUMENTS. 
More information on your data protection rights can be found on the ICO website

If required we will need clear and legible documents, two documents from group 1 and one document from group 2. 

Group 1 - Identiy Documents Group 2 - Proof of Address documents
  • Valid passport (any nationality)
  • UK Driving License (either photo card or paper)
  • Original UK Birth Certificate (issued within 12 months of date of birth) (full or short form acceptable)
  • Bank or building society statement *
  • Utility bill
  • Credit Card Statement*
  • Store Card Statement *
  • Mortgage Statement **
  • Valid insurance certificate – displaying current address
  • Correspondence or a document from The Department for Work and Pensions, HM Revenue and Customs; or a Local Authority e.g. Council Tax bill) **
  • Mail order catalogue statement *
  • Court summons **
  • Addressed pay slip *
  • Child benefit book **
  • Driving license (either photo card or paper can be used as proof of address as long as another acceptable document is provided for proof of identity and the driving licence displays the persons current address)

*Documentation should be less than three months old

**Issued within past 12 months

If you have any worries or complaints about the way we use your information, please don’t hesitate to get in touch with us at This email address is being protected from spambots. You need JavaScript enabled to view it..  We’ll do our very best to set your mind at rest or if anything is wrong to put things right. And if, for whatever reason, you feel we’re not meeting the exceptionally high standards we expect of ourselves, you’re within your rights to tell the UK Information Commissioner’s Office (ICO).


Every user who visits this site does so at their own risk. We offer no guarantees as to the accuracy or completeness of the information on this site and assume no responsibility for any errors or omissions in the contents of the site. Additionally we cannot be held responsible for the presence or absence of computer viruses or other bugs which third parties may embed in or attach to this Site without our knowledge or consent. No parties, including iPoint Research Ltd, who are involved in the creation, production or delivery of this site, or whose materials or information appear in this site assumes or accepts any liability for any costs, losses, damages arising out of the user’s access to our site or with the unavailability or failure of performance of this site for any reason.

This website contains links to other websites you may find useful. Once you leave this website we have no control over the content or security of other websites.