iPoint Market Research

making your opinions count


Location: Online
Duration: See Below
Incentive: See Below

We are conducting a study for a very famous luxury brand making beauty, perfume and fashion products as well as accessories. The objective of this study is to understand your shopping habits when you are travelling.

The research is broadly for Women & Men Aged 20 - 65 Years that is taking a flight between 15th April - 31st May 2019. All participants must be back in the UK by 31st May.

ESSENTIAL: You MUST be traveling FROM / TO / OR TRANSITING THROUGH - London Heathrow, Paris CDG, New York JFK, Shanghai, Dubai oe Seoul ONLY.

Part 1: All will participate in self-ethnography using a mobile application = Ipsos Applife, before, during and after their trip to post pictures, videos and comments, and to communicate with the research moderator. Approx 50 posts

Part 2: respondents from step 1 will be interviewed live in a series of 3 5-10 minute calls:
1. Before taking the flight (at home, whilst preparing for their flight)
2. During your next flight at the departure airport (after the security check and visiting the retail zone),
3. Once you arrive back home (at least one day after arriving back home)

Part 3: Some people will be asked to attend a focus group in June (TBC) lasting 3 hours in central London.

If selected to take part upon successfully completing the tasks as instructed you will be offered the following gratuities for each part: Part 1 - £225, Part 2 - £75, Part 3 - £150

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